By: Jennifer Tan Chiongson
Social media like Facebook, Twitter, and Instagram are used as a means of introducing your product or service to the market. It is used as a medium to relay events and information to the public.
When we speak of social media management, it involves a variety of tasks. It is not limited only with creating content and having it posted in your social media pages, and gotcha, we consider it a mission accomplished.
It is a regular commitment of time. It involves creativity and analysis. It is a social responsibility of educating and sharing information with a balanced point of view to the audience.
How should you start managing your social media pages or the social media pages of your clients? Is it just simply increasing the number of your followers without the concern of their location, age, and preferences?
Here are some tips on how you should start managing your social media pages or the social media pages of your clients.
KNOW YOUR PRODUCT AND SERVICE AND IDENTIFY YOUR MARKET
Is your product or service good only to be delivered within your locality or are you capable of serving the global market?
You should know who you are targeting to deliver your product or service. It is just a waste of time adding hundreds of followers when these people are living in another country while you are offering a food meal that needs to be delivered and consumed within just an hour or two. Why add thousands of people from an Islamic country when you are selling Christian books and products?
You should have a clear view of your target market. Is your niche for teens or the elderly? For men or women? For construction workers or Fitness instructors?
IF YOUR SOCIAL MEDIA IS ALREADY EXISTING AND YOU ARE TASKED TO MANAGE THOSE BY YOUR CLIENTS, CHECK THE INSIGHTS.
Which of the social media accounts are the most and the least contributor to traffic on your website?
What content is getting more views? Is it animated videos? The images? The articles?
From what location are you getting most views and of what age and gender bracket?
Which day and what time are you getting views and visits to your social media pages or websites?
The information you will be getting herein will be your reference on what to improve, maintain, or discontinue doing on your social media pages.
If you are just about to create your social media pages, remember that there is no need for you to establish your presence on all social media sites. You can be on IG or Facebook, Facebook, and Youtube, Twitter and IG, Linkedin, and Facebook. This will depend on the niche of your business. Those who are engaged in call center service chose to establish their presence on Linkedin while bakeries are on Instagram or Facebook and moviemakers on Youtube.
HOW MUCH MONEY ARE YOU OR YOUR CLIENT IS WILLING TO SPEND FOR TOOLS, ADS, OPTIMIZATION OF THE SOCIAL MEDIA PAGES?
This will determine the cost and time you will be spending on managing the social media sites, depending on whether you will do things organically or through paid tools or site’s paid ads.
WHAT CONTENT SHOULD YOU CREATE, POST, OR DELIVER?
The content should be something related to your niche as your page is intended to introduce your business or your brand.
It should be something trending too. If the animated video is making an impact nowadays, why do a lot of text content and images then for your social media sites?
Importantly, aside from it should be niche-related, eye-catching, and trending, your content must also be trustworthy. It should be balanced and informative that one should not be wasting his time watching and reading those without them getting the right answers to the right questions specifically about your product and service and their needs.
Also, see to it that you are setting a regular schedule for your content post.
ENGAGE YOURSELF IN SOCIAL MEDIA, ESTABLISH RELATIONSHIPS.
Content is a big help but as you start managing a social media site and side from creating content, you should also start building relationships. Discuss things with your audience. Share information. Reach out. This will not only help in the optimization of your sites but this will establish goodwill. The latter is the best kind of advertisement and a good source of getting and keeping customers than online ads.
There are still a lot of things to consider when managing social media sites as we are not aiming only with establishing our online presence. We need to gather leads and customers. We have to rank high in the search engine. It is still best to do more research, read, and as much attend webinars and training to become a pro. With these basic tips, however, you can now start creating plans, strategies, and goals for your social media management tasks.